Privacy Policy

Atlas Risk Partners LLC (“Atlas”, “we”) is a commercial insurance brokerage. This policy explains what information we collect through www.atlasriskinsurance.com, why we collect it, and what we do with it.

Information we collect

• Information you give us. Company details, contact details, coverage history, exposure information, and any documents you upload — including declarations pages, loss runs, applications, and contracts.
• Information collected automatically. Standard web server logs, including IP address, browser type, pages visited, and referring URL.
• Information from third parties. Where necessary to quote or service your insurance — for example, carrier loss history, publicly available business information, and information supplied by your prior broker at your direction.

How we use it

• To prepare, submit, and negotiate insurance applications on your behalf.
• To service policies we place, including endorsements, certificates, and claims.
• To respond to your questions and provide coverage guidance.
• To meet legal, regulatory, and recordkeeping obligations that apply to insurance producers.
• To improve our website and services.

Who we share it with

To place insurance we must share your information with insurance carriers, wholesale brokers, and managing general agents. We may also share information with service providers who support our operations (hosting, email, document storage, agency management systems) under confidentiality obligations, and with regulators or other parties where required by law.

We do not sell your personal information and we do not share it for cross-context behavioral advertising.

Applications through connected chat services

If you connect Atlas to a chat service, that service can request your application details and save answers you provide, within the permissions you approve on Atlas. Atlas receives those tool requests and returns relevant application details, current questions, and progress to the connected service. That information may appear in your chat and is also handled under that service's privacy policy and account settings. Connecting from Claude is explained on Use Atlas in Claude.

We keep the application in your Atlas account so you can continue on our website. Documents and precise business locations use our secure website form. Keep sign-in codes, passwords, tax identifiers, payment details, and health information out of chat. Disconnect Atlas in your chat service to stop using the connection, or contact us for help revoking access. Disconnecting does not delete the application or records we retain under this policy.

Usage analytics and your choices

Atlas uses Google Analytics to understand website visits and improve application steps and quote interactions. We send limited event categories and pseudonymous identifiers. We exclude application answers, contact details, document contents and names, conversation text, insurance amounts, and authentication links. We do not record sessions or automatically capture form contents. Page information sent to Google uses public paths or generic portal paths, without account identifiers, tokens or query text.

For visitors located in the United States, usage analytics is on by default unless you turn it off. For other locations, or when we cannot determine the country, it stays off until you allow it. We honor Global Privacy Control and saved opt-outs, and exclude signed-in staff visits. Atlas uses first-party visitor and preference cookies for up to 180 days. When Google Analytics is enabled, it also uses first-party analytics cookies for up to 180 days and receives technical connection information, including your IP address and browser information, to provide usage reporting. We disable Google signals and advertising personalization for this integration. This choice is separate from advertising measurement.

Use Usage analytics choices at the bottom of a public page to turn usage analytics off or on. Turning it off stops new collection and pending delivery and removes this integration’s analytics cookies; it does not erase previously collected events. Our own application and service records continue to support operational reporting. Read Google’s privacy policy for processing details. We previously used PostHog; historical data remains subject to PostHog’s privacy policy.

Optional advertising measurement

If you choose “Allow measurement” in Cookie choices, we use Google Ads cookies and the LinkedIn Insight Tag on our public website to understand which ads lead to quote requests. Each provider receives technical information such as your IP address, browser information, its own advertising click identifier where available, and a conversion event when a new quote request passes its first page. The Google event includes an opaque identifier to avoid counting the same request twice. No event includes your contact details, application answers, documents, or resume links.

LinkedIn sets cookies and a pseudonymous LinkedIn Ads ID in your browser and, where you are a LinkedIn member, may associate the conversion with your LinkedIn account under its own policies. We do not use LinkedIn’s Enhanced Matching, do not send hashed contact details, and have not set up LinkedIn audiences or retargeting. LinkedIn measurement is limited to public pages and the first two screens of a quote request; it is removed before the screens that ask about your business in detail. LinkedIn explains its processing in its cookie policy.

This measurement is optional and off until you allow it. For Google we disable advertising personalization and enhanced conversions. We do not load this measurement on account, operations, or token-bearing resume pages. Use Cookie choices at the bottom of a public page to decline or withdraw permission. We honor Global Privacy Control by keeping measurement off. Declining does not affect your quote request or service. Google explains its processing in its information about sites that use Google services.

Text messaging (SMS)

Atlas can be reached by text message. The program is described in our SMS Terms, and how a conversation starts is explained on our texting page. When you text us, or ask us to text you, we collect:

• your mobile number;
• the content of the messages exchanged, including any files you send;
• messaging metadata — timestamps, delivery status, message segment counts and the carrier information our messaging provider returns;
• your consent status, including any opt-out or opt-in keyword you send and when you sent it;
• the information you provide during the insurance conversation itself.

We use it to answer you, to prepare and service your insurance, and to keep the record of consent and communications that applies to insurance producers. Text messages are handled the same way as the rest of your information described above.

Mobile information and SMS consent or opt-in data will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes. No mobile number or consent record is provided to anyone for lead generation, list building, advertising or any other marketing use.

This does not prevent the sharing necessary to operate the messaging service and your insurance: our messaging provider and the wireless carriers transmit and deliver the messages, and the carriers, wholesale brokers and service providers described above continue to receive what they need to quote and service your coverage. Each does so on Atlas's instructions and under the confidentiality and security obligations set out in this policy — never for their own marketing.

Reply STOP to any Atlas text to stop automated messages, or HELP for help. Message frequency varies, and message and data rates may apply.

Documents you upload

Documents submitted through our quote and contact forms are treated as confidential business information. They are used to prepare and service your insurance and are retained in accordance with the recordkeeping requirements applicable to insurance brokers.

Retention

We retain records for as long as necessary to service your account and to satisfy applicable legal, regulatory, and professional recordkeeping obligations, which for insurance brokers is typically several years after a policy term ends.

Your rights

Depending on where you live, you may have rights to access, correct, delete, or restrict use of your personal information, and to appeal a decision we make about such a request. California residents have additional rights under the CCPA/CPRA. To exercise any of these rights, email hello@atlasriskinsurance.com. We will not discriminate against you for exercising them.

Security

We use administrative, technical, and physical safeguards designed to protect the information we hold. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children

This website is directed to businesses. We do not knowingly collect information from anyone under 16.

Changes

We may update this policy. Material changes will be reflected in the “last updated” date above.

Contact

Questions about this policy: hello@atlasriskinsurance.com.